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Free pharmacy marketing planning tool

Map your best pharmacy marketing opportunities.

Choose your business, goal, useful assets and biggest constraint. Get a focused opportunity map showing what to do now, what should support it and what can wait.

Build my opportunity map
  • Four quick decisions
  • No email required
  • Printable opportunity map
Four quick decisionsBusiness, goal, assets and constraint.
Tailored to the businessPhysical pharmacy, online service or pharmacy software.
Clear prioritiesYou get focus now, support and later.
Decision 1 of 40 complete
  1. Business
  2. Goal
  3. Useful assets
  4. Constraint

Start with the business

What are you marketing?

This changes the goals, examples and opportunity order.

Choose one answer to continue.

What the mapper covers

Six connected parts of a useful marketing plan.

The mapper covers the foundations that help a pharmacy business or software product explain its value, reach relevant people and measure useful actions.

  1. Positioning

    Make the audience, problem, offer and next step easy to understand.

  2. Search

    Create useful routes for the ways suitable customers or buyers look for help.

  3. Paid media

    Connect a focused audience and offer to an accurate destination.

  4. Content

    Answer real questions and show how the service or product works.

  5. Landing pages

    Turn interest into one clear, useful next action.

  6. Measurement

    Measure the actions that inform decisions without collecting unnecessary data.

Important boundaries

A useful starting point, not a performance forecast.

  • It does not forecast rankings, traffic, enquiries, orders or leads.
  • It does not determine whether an advert, account, service or claim will be accepted by an advertising platform or regulator.
  • Search, advertising and privacy requirements can change. Check the current official guidance and the rules that apply to your exact service before acting.
  • The result is a planning aid, not legal, regulatory, clinical, data-protection or advertising-policy advice.

Official sources

Check current guidance before acting.

The plan applies established marketing principles to three pharmacy business types. Platform policies and privacy requirements can change, so use these primary sources for the current detail.

Questions about the mapper

What it can and cannot tell you.